Learning a language as leverage of employability and competitiveness

“South African Tourism CEO Sisa Ntshona address the tourism sector and South Africa at large . “I am delighted to be back, to carry on the work of showcasing our beautiful country both domestically and internationally. “, says Ntshona. He further highlights his enthusiasm on moving towards achieving the 21 million international tourists by 2030”. Sisa Ntshona also stated that “tourism creates 1 in 5 jobs” and that “SA can’t afford not to be competitive”

In addition to the immediate improvements needed mentioned by Ntshona, competitiveness will also rely on the language skills and our ability to welcome the international tourists in the best conditions.  We can easily understand that polyglots will benefit from a higher employability.

The researchers for StatsSA  has released in July 2019 the latest trend of incoming nationalities:

  1. United States of America (USA): 35 699 (21.5%)
  2. United Kingdom (UK): 21 834 (13.1%)
  3. India: 13 238 (8.0%)
  4. Germany: 11 827 (7.1%)
  5. France: 11 142 (6.7%)
  6. Australia: 8 825 (5.3%)
  7. China: 7 259 (4.4%)
  8. The Netherlands: 5 782 (3.5%)
  9. Brazil: 5 149 (3.1%)
  10. Canada: 4 771 (2.9%)

And the most popular African visitors

(Virtually all tourists from Africa – 97.9% – came from the SADC countries.)

3.Mozambique: 106 341 (18.5%)

7.Angola: 5 090 (0.9%)

English, German, French, Mandarin and Portuguese are undeniably the key languages to master.

Trend that confirms Mechtild Braxmaier owner of Language Teaching Centre, LTC Cape Town “ We face a booming demand for our German courses. Our customers usually either work in the tourism industry or prepare a certificate to immigrate to Germany. French and Mandarin courses are also more and more popular. Not to forget that in a context of a global economy, speaking a foreign language is now a minimum requirement more than a specific asset.”

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